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2023 Week 2: Beauty Brand and Product Launches

Published January 12, 2023
Published January 12, 2023
Mizani

A range of innovative and inclusive launches have landed this week, from luxury laundry detergent to stick-format skincare. While some brands are celebrating the Chinese New Year, others are jumping the gun and preparing for Valentine's Day. Curls are a popular theme across haircare launches, and sustainability is reigning supreme as an important factor across all categories. Here's what else has been happening in the beauty industry this second week of 2023:RETAILSephora is exiting two influencer-founded brands. Item Beauty by Addison Rae launched direct to consumer and exclusively with Sephora in August 2021. The brand is still available online but is heavily discounted—a sign the end is near. Selfless by Hyram, the skincare brand created in partnership with The INKEY List, launched directly with Sephora in June of 2021 and is currently nowhere to be found in-store or online.SOS, the high-tech, smart vending machine that dispenses top-quality wellness products from on-trend brands for people on the go, including always-free period care products from Rael, with no contact or cash needed hits all Rockefeller Center public restrooms. When not in use, the screens serve as dynamic advertising platforms to capture coveted first-party data about the diverse subset of people who visit Rockefeller Center.The adaptogenic inside-out beauty brand Moon Juice has expanded its retail footprint beyond Sephora, where it launched in 2017. With a focus on increasing accessibility, the brand has launched in Ulta Beauty. It will be available online and in-store with ingestible SKUs merchandised in The Wellness Shop of 775 of the retailer's stores.

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